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QuestionsPro - your one-stop marketing automation tool for use in connection with Quora. Get more traffic.

Improve Quora performance

Introduction

Quora is the broad base of knowledge where people can ask questions and answer questions with some links. Also, it helps to get tons of traffic and new deals.

WHY QUORA IS A BIG DEAL?

Quora is huge. It has over 600 000 000 visits per month according to SimilarWeb. Targeted topics have millions of followers and incredible engagement. As it’s free, anyone can put her content there and attract a million views.

Quora is trustworthy. The best thing is you have a choice. Quora ranks answers, but you can tell one from another and see who is really competent. You never know who will answer your question, perhaps, even Barack Obama or Ashton Kutcher 🙂 

Google loves Quora. It’s likely long-tail keywords were designed exactly for this Q/A platform. They are caught up by magic “zero” featured snippet position first and foremost. Would you like to jump into this appealing top box?

Quora has the 2nd rank in its category. But who cares how it ranks. It’s the second-best inbound channel after Facebook! The marketers from Wishpond discovered that traffic from Quora was a huge part of their funnel. Bloggers in turn hit over 1 000 000 000 views and Quora is number-one traffic driver for their blog.

It’s potentially a lead generation machine for you. Let’s be straight — Quora is a long-term investment. Once you built an authority and trust, Quora readers would be definitely converted into your leads and followers. It’s possible to achieve 43 million views in 5 month. Would you mind calculate a 1% conversion rate? 

Quora traffic is friendly traffic. The question is actually a little problem. And the answer is a solution. When somebody resolves your problem — it’s amazing! The person you helped out is already inside your target audience, so the high-conversion rate is within reach. In other words, the chance she will click your website link is the highest possible. 

 

Step 1

- Create or improve your account at Quora.

- Your account must be customer-oriented and contain relevant text and image

- Account description should reflect your expertise in a niche and encourage customers to visit your website or channel.

- We recommend using your own photo in high quality

- Also, you need to fill out maximum information about yourself.

- Do not forget the pinned answer. It may contain all the best information about your product or service.

- Describe your USP and CTA.

Step 2

Choose in your profile 50 interests, which are relevant for your product/service. 

P.S. Your interests may be related to computer engineering and the sale of milk at the same time. 

Step 3 

Remember your sales funnel and start with answers for the hottest audience. There are five groups of people in every funnel:

- The first group. People with an unconscious need. Those who do not know about a particular need yet. I will explain with an example of selling a car. This group includes those who have not yet decided whether to move. 

Most often, they ask questions about why the movement as a need, what are the advantages and disadvantages.

- The second group of people. People who know precisely they need to move. They even have specific circumstances that force them to move, such as the need to go to work. Often, they are characterized by questions about how to move more efficiently and others.

- The third group of people. People who are in search of the most effective solution. They know that they need to move, choose between car, bus, helicopter, weigh all the advantages. They are characterized by questions about what are the tools of movement and others.

- The fourth group of people. People who are in search of a model of there solution. They already understood that they needed a car and are looking for the most suitable model now, let be it Golf or Camry.

- The fifth group. People who know their model and are currently looking for a seller or contractor. These people are characterized by the question of the local dealer, how to buy golf on the most favorable terms and so on.

First, you need to pick up questions about your product that are relevant for group 5. Then, questions for group 4 and so on. With QuestionsPro you can find such questions or create them and leave your answer.. 

How to get #1 rank at the question? Checklist.

     Returning to the main idea of ​​the project, remember that you have to be a qualified expert in a particular area (most likely, this is an area of ​​your product) and when you find a specific question or answer the requested question, the answer should be directed to the maximum human need for particular knowledge. 

     Your answer should be as open as possible to the masses, built on experience and/or facts, contain a minimum of subjectivity, make it possible to challenge your point of view. 

     It's necessary that answer be relevant to the question, and should be written so that everyone would understand. We recommend to include simple formatting which adds structure and helps emphasize the main pieces of information. The right answer needs to consist of the correct spelling, grammar, and punctuation. 

     Any images or video in an answer must help bring clarity to your points. Right answers are also usually enjoyable to read.  Your answers and all content must be unique and consist of unique text, images, videos ( or changed strangest 🙂 ) 

     Can I create and answer questions by myself? Should I review my product, or is it against the rules?

     Yes, you are. You can create questions and ask them, sometimes it's useful, but you need to do it like you got some experience and want to share some knowledge. 

     Also, you can write some reviews about products but it:

  • Should indicate the basis of all statements.
  • Should be based on your experience.
  • should show the connection between you and the review's subject and describe the benefits you receive for it.

     P.S. Quora may remove reviews that do not meet these guidelines.

     Can I create a few accounts & upvote my answers? 

     Yes, You can do it. But it won't be a helpful course there is native upvote when somebody came to the topic by quora notification\ quora suggestion\ quora advertising\ google request. So non-native upvotes don't have some power. Also, Quora will ban all of your accounts. There is more effective to create the main account and develop it. 

Wiki answer

     Some topics have a wiki-answer. Often these topics are huge, so one answer which contains all the most useful information is pinned for readers. This answer is at the Top and is subject to general editing. Anyone can edit this answer, but for the answer not to be deleted and accepted by the public, it must contain the overall benefit. This means that if 10 people have previously written their services in the wiki answer, then it is worth writing your answer to the 11th, and not the only one in the topic, then all users will agree with it, and you will get more traffic.

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