QuestionsPro: How-To Guide to Streamlining Your Lead Generation on Quora
Welcome to QuestionsPro, a helpful marketing automation solution that can systematize your marketing approaches and improve your promotional activities on Quora. Are you ready to break new ground with advanced Quora marketing? Let’s get started!
QuestionsPro: Starting Out
Having created a free account at QuestionsPro, you will be able to start exploring the system. With a Free plan, you can create up to 3 different projects with up to 10 keywords tracked in each project. Note that the trial lasts for 14 days, so you will have plenty of time to check out how the system works and find out what useful features it provides.
Here is how the tool looks like when you log into the system for the first time:
On the upper left side, you can see the Projects tab (we haven’t created any projects yet, so it’s empty for now). Under the toolbar at the top of the page, you can find the My Projects drop-down menu that allows you to switch between the created projects. Right next to it you’ll find the Add+ button – that’s how you create a new project.
On the upper right side, you can find your name. Click on it to access another drop-down menu that provides access to account settings. Here you can find My Account (which is your profile settings), Plans & Billing (use it to view your current plan and/or upgrade your account), Invoices (your payment history), and Log Out – basically, everything you need to manage your account.
You can always reach out to the QuestionsPro support team in case you need any help with the tool. They are available 24/7, so feel free to drop a line whenever you have questions or need assistance. They’ll be happy to help you out!
How to Use QuestionsPro for My Business?
Let’s go through the functionality of QuestionsPro to get a better understanding of how to work with this tool. First of all, let’s create a project to continue exploring the system. Click Add+ at the top of your screen, and you will be redirected to the New Project page.
Here you can see some useful information: your current plan (free for new users), the trial period for the project (14 days), as well as the number of keywords (10) and questions (30) you can track within this project. For example, let’s name it ‘Marketing Tech’ – but of course, you can come up with any title you want. Type in the URLs relevant to your project: this can be your domain name, Quora profile, or any other page that you’ll be promoting on Quora.
On the next page, you get a starter pack of keywords generated based on the content of the pages you specified earlier. Note that every suggested keyword comes with a set of useful metrics:
- Google Search Volume shows how many times people searched for a particular keyword in Google last month.
- Quora Google Position represents the position of a Quora question ranking for the given keyword in Google SERP.
- Quora Google Traffic displays a possible volume of traffic that a particular Quora question can bring you from Google. It is calculated based on the keyword’s search volume and Quora result’s position in SERP.
You can sort each of these characteristics in the ascending or descending order, or clear the filtration if needed.
You can add one of the suggested keywords or write your own keywords in the text box on the right. Click Finish to save the project.
Hooray, our first project is created!
As you can see, next to each tracked keyword you can find the following information:
- Discovered Questions
- Monthly Questions
- Weekly Questions
Tracking Keywords: What Helpful Options Does QuestionsPro Offer?
Talking about keyword actions, you can move Tracked keywords to the Frozen or Ignored section at any time. You may use the Frozen tab for keywords you don’t want to track as for now but may need later. It is helpful to put some keywords in the Frozen section as they will not be counted into your account’s limit this way. Yet you can add them back to Tracked keywords any time in one click; we will show this option a bit later.
You can use the Ignored tab as a bin, where you can put keywords you don’t need. However, it is possible to move Ignored keywords to Frozen or Tracked or delete them from this section if needed.
You may ask, how to add a keyword to the existing project? Check the ‘Add Keyword’ button above your Tracked keywords. Here you can add keywords that consist of up to 3 words.
Let’s click on the ‘digital marketing strategy’ keyword to see the statistics.
By clicking the cell containing the number of questions discovered for the corresponding keyword, you’ll get a list of overall Discovered, Monthly, or Weekly questions. And then, you can choose to either track or freeze a particular question. Remember that with a free plan you can track up to 30 questions only.
Pick a question you like, track it in QuestionsPro, check it on Quora, and leave your helpful answer in the thread. Once you get replies or upvotes, you’ll receive a notification from QuestionsPro. What’s more, now it is possible to track all your Quora performance related to a specific project in one place.
Now, let’s move on to the left-hand menu. If you click Keywords, you will see a drop-down menu that consists of the following options:
By clicking Tracked, you’ll get redirected to the main page of your QuestionsPro project. There you’ll find all tracked keywords, as well as the questions found for them.
The Suggested section appears empty from the beginning. However, once you click the Generate button, you get a list of relevant keywords for you to track. You can also track, freeze, or ignore any keyword by selecting a corresponding action.
For instance, let’s freeze the ‘integrated digital marketing strategy’ keyword, and ignore the ‘how to write a digital marketing strategy’. As you can see, if the selected keyword consists of two or three words, the tool will offer to save it in the exact (word combination as-it-is only) or broad (word combination variations included) way.
So, here is our ‘integrated digital marketing strategy’ in the Frozen keywords. In Actions, you can always delete the keyword from Frozen tab, move to Ignored or add to Tracked if needed.
The Ignored tab looks similar. Any keyword saved here can be tracked, frozen, or removed from this list.
Tracking Questions: Select the Best Quora Questions for Your Needs
Moving to Questions at the right menu bar, you can find the following options by expanding it:
In the Found section, you can find all the suggested questions to consider. You can either click Actions to track/ignore/freeze each individual question, or select a few questions and use the ‘Selection’ button located above the table. Once you track/ignore/freeze a question, its status changes correspondingly. There’s also a date when the question was found and the keyword related to it.
In the Tracked tab, you can see questions you decided to track. Here you can see if there was a reply to the question, check it’s rank against other answers, number of views and upvotes, segments, tags, and settings. You also can add custom tags to further segment the tracked questions.
In the Frozen tab, you can see promising keywords that aren’t included in your account limits. Usually, Frozen section is used for questions you may return to some time later, but as for now, they show up among the suggested options. You can either move the questions to Ignored or Tracked or delete them from the Frozen tab altogether so that the questions will get back to suggested.
Similarly, there’s the Ignored tab where you can put the questions that are out of your interest. Once ignored, they won’t be listed among the suggested options until you delete the particular question from Ignored. Also, you can move a question to Frozen or Tracked if needed. See, everything is simple!
And the last word about the Segments tab. By clicking the Add new segment button, you can create a segment that can work as a rubric for your tracked questions. Here, you need to name the segment and choose your requirements, called conditions, here. You can sort questions by the following parameters:
- Is Answered
- #1 View
- #1 Upvote
- Question Title
- Question URL
- Question Status
- Question source word
As you can see, there’s plenty of options to segment available questions. Each of these categories has additional settings; for instance, you can choose the number of views or answers, question status, or even add several ‘and’ / ‘or’ conditions. Once you create a segment, you can always edit the conditions by clicking on Actions.
This extremely helpful feature will help you sort questions out only once, and then all further suggested questions will be automatically marked according to your segments. All you have to do is choose the question that falls under the most favorable conditions and leave your reply there. No additional research is needed: QuestionsPro will find and sort the most relevant questions out for you. Profit!
Are You Ready to Create Your First QuestionsPro Project?
Hope this step-by-step guide was helpful for you. Should you still have any questions about the workflow or any specific feature, leave a comment below and let us know. QuestionsPro was made to facilitate your marketing experience on Quora, and so we strive for avoiding any difficulties in using this amazing marketing automation tool.
Stay tuned for more cool updates!